Independent design studio
led by Leslie Luo

Independent design studio led by Leslie Luo

Independent design studio led by Leslie Luo

Fractional product design partnership for teams building meaningful products

Fractional product design partnership for teams building meaningful products

Let's collaborate

Uber Eats

Drove strategy and design to connect Uber’s platform with consumer needs, leading cross-functional initiatives to scale impact.

Drove strategy and design to connect Uber’s platform with consumer needs, leading cross-functional initiatives to scale impact.

Patreon

Researched, designed, and launched Patreon’s merch vertical, proving product-market fit and driving a successful public release.

Researched, designed, and launched Patreon’s merch vertical, proving product-market fit and driving a successful public release.

Therapy Notebooks

Developed a scalable email design system, aligning with a brand refresh and enabling the internal team to execute with ease.

Developed a scalable email design system, aligning with a brand refresh and enabling the internal team to execute with ease.

Fundera

Transformed SMB lending product by streamlining experience, launching new products, and embedding research into company strategy.

Transformed SMB lending product by streamlining experience, launching new products, and embedding research into company strategy.

Milk Bar

Partnered on design for Milk Bar’s site redesign, delivering a refreshed e-commerce experience for its 10th anniversary.

Partnered on design for Milk Bar’s site redesign, delivering a refreshed e-commerce experience for its 10th anniversary.

Jetty

Designed a high-impact blog, positioning Jetty as a leading proptech resource through strategic content design.

Designed a high-impact blog, positioning Jetty as a leading proptech resource through strategic content design.

Building something meaningful?

Let's explore it together.

Building something meaningful? Let's explore it together.

For over a decade, I’ve led product design across early-stage startups and scaled consumer platforms.

At Fundera (acquired by NerdWallet) and Inflection (acquired by Checkr), I was the second designer shaping product direction through product-market fit in high-ambiguity environments, helping teams move from early traction to sustainable growth.


At Uber Eats, I spent nearly seven years across Merchant, Consumer Core, Membership, and Consumer Growth teams leading onboarding and growth initiatives, refining core experiences, and driving experimentation across a global platform.


Alongside my in-house leadership, I’ve partnered independently with teams in both embedded and scoped roles helping define direction, build proof-of-concepts, launch new initiatives, and move through critical inflection points.


I specialize in 0.5 → 1 — translating ambiguity into aligned execution.

For over a decade, I’ve led product design across early-stage startups and scaled consumer platforms.

At Fundera (acquired by NerdWallet) and Inflection (acquired by Checkr), I was the second designer shaping product direction through product-market fit in high-ambiguity environments, helping teams move from early traction to sustainable growth.


At Uber Eats, I spent nearly seven years across Merchant, Consumer Core, Membership, and Consumer Growth teams leading onboarding and growth initiatives, refining core experiences, and driving experimentation across a global platform.


Alongside my in-house leadership, I’ve partnered independently with teams in both embedded and scoped roles helping define direction, build proof-of-concepts, launch new initiatives, and move through critical inflection points.


I specialize in 0.5 → 1 — translating ambiguity into aligned execution.

How I partner

Embedded design partnership

  • Ongoing partnership embedded within your team

  • Product & design strategic direction

  • Hands-on collaboration to scale teams

  • For teams navigating growth or transition

Focused product initiatives

  • Defined-scope engagement

  • Clear objectives and measurable outcomes

  • Strategic redesigns or feature launches

  • For specific, high-impact initiatives

Teams I've
partnered with

Teams I've partnered with

AdRoll
Cedar
Fundera (acq. by Nerdwallet)

Kit (acq. by Patreon)
Inflection (acq. by Checkr)

AdRoll
Cedar
Fundera (acq. by Nerdwallet)

Kit (acq. by Patreon)
Inflection (acq. by Checkr)

Jetty via Mercer Studios
Mighty
Milk Bar
Patreon
Spark

Jetty via Mercer Studios
Mighty
Milk Bar
Patreon
Spark

Totango
Therapy Notebooks
Uber Eats
& more

Totango
Therapy Notebooks
Uber Eats
& more

From product & design partners

  • "Leslie is the rare breed of designer who fluently moves between the big picture and the smallest detail — all with a sense of care, humor, and kindness. I've worked directly with her on many projects and have always walked away impressed and thankful. If you get a chance to work with Leslie, take it!"

    — Kevin Twohy, Founder and Principal of Twohy Design Works

  • "I've worked with Leslie across two companies (Cedar, Spark) on projects that have spanned wide domains. Her ability to dive into ambiguous problem spaces and own the design process from research to wireframes to high-fidelity mocks has been invaluable, especially in early stage environments where we've needed to explore and iterate quickly."

    — Alex Zhang, Co-founder at Spark

From product & design partners

"Leslie is the rare breed of designer who fluently moves between the big picture and the smallest detail — all with a sense of care, humor, and kindness. I've worked directly with her on many projects and have always walked away impressed and thankful. If you get a chance to work with Leslie, take it!"

— Kevin Twohy, Founder and Principal of Twohy Design Works

"I've worked with Leslie across two companies (Cedar, Spark) on projects that have spanned wide domains. Her ability to dive into ambiguous problem spaces and own the design process from research to wireframes to high-fidelity mocks has been invaluable, especially in early stage environments where we've needed to explore and iterate quickly."

— Alex Zhang, Co-founder at Spark, Former Head of Product at Cedar

Let's collaborate

Let's collaborate

leslie@andluo.studio